Y3 Technologies acquires CRM solutions provider Ascentis

Y3 Technologies has acquired Ascentis, a Singapore-based Customer Relationship Management (CRM), e-commerce, and Business Intelligence (BI) solutions provider.Following the acquisition, Ascentis has been subsumed as a Y3 Technologies subsidiary company, offering both solutions and managed services around CRM, loyalty, and e-commerce. Y3 Technologies will also leverage Ascentis’ core products to develop an integrated, e-commerce supply chain management solution that empowers businesses to be enabled and generate value through opportunities in eCommerce.Ascentis develops and builds its industry-leading CRM and e-commerce platforms, integrating them with leading POS solutions so that clients can react dynamically to market demands. Some of its clients include Changi Airport Group, CK Tangs, Muji, SPC and Crystal Jade. The acquisition is part of Y3’stransformation and rebranding efforts.“We recognise that in order to stay ahead in a rapidly evolving world, it has become necessary to find better ways to translate needs and expectations into lucrative opportunities. Y3 is on a journey with its customers and people to reinvent tomorrow. Together, we will deliver innovative technology solutions that can make a positive impact on the way people think, live and work,” said Robert MC Yap, the deputy chairman and executive director of Y3 Technologies.He added, “The acquisition of Ascentis comes amid a rapidly evolving e-commerce landscape in Asia Pacific, spurred by consumers’ growing demand for omni-channel retail and an online-to- offline experience.”