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Xaxis Malaysia promotes Asha Nair to lead operations

Xaxis has appointed Asha Nair as director, Xaxis Malaysia. In her new role, she will be responsible for the overall day to day management of the Xaxis business in Malaysia.

Xaxis Malaysia was established in 2012, and its clients include the likes of Shell, GSK, Lenovo and Astro, amongst others.

Arshan Saha, vice president, Xaxis Southeast Asia, will continue to oversee the market as part of his regional purview.

Prior to joining Xaxis, Nair was head of interaction (Digital) for Mediacom Malaysia where she was responsible for the management, leadership and establishment of the agency’s digital offerings. She has over 13 years of experience in the area of digital marketing and advertising.

Senior manager of operations, Ai Ping Kui will also be promoted to director of operations, Xaxis Malaysia.

She will be reporting to Asha Nair. Ai Ping has been with Xaxis Malaysia for the last three years. Prior to Xaxis, she was with Catcha Digital and LG Electronics and has more than 10 years of experience in the digital media arena in Malaysia. In her new role, she will oversee the operational aspects of client campaigns and publisher management.

“It is great to have such a top-shelf team at our Malaysia operations. The appointments further strengthen Xaxis Malaysia’s pole position in the programmatic and digital media space. Each of the team members brings a wealth of experience from their previous roles,” said Saha.

“At Xaxis, we have always taken pride in our ability to not only acquire top talent but to also to retain them. The company believes in promoting from within as our people live and breathe Xaxis values, a trait we value,” said Michel de Rijk, CEO, Xaxis Asia Pacific.

“We have a world class network in Asia and we are constantly looking at ways to strengthen and improve our offering so as to ensure we meet our clients’ expectations and stay ahead of the curve,” added de Rijk.

“I am delighted with the appointments and am confident that both Asha and Ai Ping in their new roles will add even more value in helping our clients achieve their business goals,” said Girish Menon, CEO, GroupM Malaysia.

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