Wunderman has named former Cerebos executive, Jill Chang, as managing director of Wunderman Taiwan (pictured left), and promoted Eliza Tsai to deputy general manager of the same office.
Chang rejoins WPP from Cerebos International Health, where in her role as director of direct & digital business. Prior to this, Chang held roles of increasing responsibilities at Ogilvy & Mather across the Greater China region, accumulating two decades of experience in strategic counsel and integrated marketing and brand communications, and culminating in her being named general manager of OgilvyOne Worldwide in Taiwan.
Tsai was previously business director and has been with Wunderman for 1.5 years, having worked in a number of specialist digital and communications agencies in Taiwan. Tsai has expertise in advertising and creative management and extensive experience in modern communications.
Caspar Schlickum CEO of Wunderman Asia Pacific said: “We are very excited to have someone of the caliber and experience of Jill joining our business in Taiwan, a market that we continue to be very excited about. Combined with Eliza’s extremely well deserved promotion, we now have an even stronger leadership team that brings together a unique combination of digital, CRM, agency and client experience. I have no doubt our new management team will help accelerate our rapid expansion and enhance the strategic direction, quality and growth of our diverse and talented agency in Taiwan.”