Christmas is for one and all and to prove this, IKEA has created a new campaign that will cater to any level of a Christmas mood you require.
While some like to celebrate Christmas with just a few festive accents and decorations, others want a full, pow-wow, traditional Christmas celebration. Through this campaign, IKEA looks to show that whatever your ideal holiday celebration is like, the furniture store can cater to it.
Created by BBH Asia Pacific, the execution takes the shape of a familiar 30 sec TV spot, but also with an interactive YouTube video, where viewers can choose between min, mid, and max Christmas settings. The campaign also runs on the radio. It is currently for the Singapore and Malaysia markets.
Silent Night, or Jingle Bells, take your pick!
Executive Creative Director – Scott McClelland
Creative Directors – Tinus Strydom & Maurice Wee
Senior Copywriter – Nikhil Panjwani
Senior Art Director – Gary Lim
Art Director – Germaine Chen
Business Director – Bibiana Lee
Associate Account Director – Manavi Sharma
Account Executive – Denise Cheong
PR/Social Media – Deborah Abraham
Project Director – Lesley Chelvan
Senior Strategic Planner – Rebecca Ash
Social Strategist – Josie Khng
Community Manager – Heidi Lahtinen
Film Producer – Samantha Dalton
Head of Digital Delivery – Rich Moeller
Digital Project Manager – Larraitz Larena
Creative Technologists – Zac Ong & Jacky Boen
Production Company – Early Man Films
Executive Producer: Anand Menon
Director of Photography: Daniel Lo