WeChat the fastest growing social app

WeChat has emerged as the fastest growing social application with a record 379% increase of users during Q2 to Q4 2013, as shown by the latest social report from GlobalWebIndex (GWI).Poshu Yeung (pictured), vice-president of International Business Group at Tencent, said the social app experienced a significant jump in popularity in international markets last year.“Currently, in India we are the second most downloaded app in the App Store; and the most downloaded app in the messaging category. In Italy, we are one of the top 3 apps in the App Store. With our continuous commitment to innovation, we will bring best-in-class user experience to our users, and share more fun and convenient WeChat features for all,” he said.WeChat was also one of the top three most searched items in the Philippines last year and the only app in the top 10 searched items in Malaysia as per Google Trend 2013.GlobalWebIndex, a market research company specialising in online consumer behaviours, runs the study on the connected consumer, interviewing 170,000 unique individuals annually, covering 32 markets, representing 89% of the global internet audience.