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Weber Shandwick bags CJ’s business in China

Korean conglomerate CJ Corp has named Weber Shandwick its PR agency in Mainland China, to lead PR, marketing and communications and creative services.

The scope of the agency’s brief will include videos, posters, social media posts and other web-based content such as HTML5 and influencer connections in China. All communications are designed and tailored to meet CJ’s goal of expanding awareness and boosting product sales throughout China.

Established in 1953, CJ has developed into a leading multi-disciplinary company in food, bio pharma, entertainment media and home shopping and logistics.

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