WATCH DOT goes to the disco for Cebu tourism TVC

The Philippine Department of Tourism (DOT) gets funky with its newest TVC for the “It’s More Fun in the Philippines” campaign featuring the dive sites and sounds of Cebu.A flock of sardines stars in the 30-second spot, corralled into a giant silver disco ball by the groovy tunes from a guitar player onboard a small boat out at sea. The idea behind it is to creatively portray two of the island province’s most identifiable attractions - the breath-taking sardine run and its expertly crafted guitars.https://www.youtube.com/watch?v=jmCwWbAWyZ8BBDO Guerrero took the lead for the TVC together with director Lyle Sacris of Film Pabrika and renowned special effects house The Mill.  Effects supervisor Thomas Raynor flew over from London to attend the shoot while Tony Lam came in from Hong Kong as cinematographer. The music that captivated the fish was composed by Malek Lopez with Hit productions."It's hard to do justice to an incredible tourism destination like Cebu. But our team and everyone who worked on this gave it everything they've got. And we hope it does the job in getting more people to come and see The Philippines for themselves. Your experience with the fish may vary of course. But we are pretty sure you will enjoy it,” said David Guerrero, creative chairman of BBDO Guerrero.CREDITSAgency – BBDO GuerreroChief Creative Officer -David GuerreroExec. Creative Director -Dale LopezCopywriter -Liana BarciaArt Director -Paulo VillonesDeputy Planning Head -Cristina BuenaventuraDirector Of Marketing -Ombet TraspeGroup Account Director -Paolo AcostaAccount Manager -Monica MuyotJust Add WaterProducer -Idda AguilarProduction House – Film PabrikaDirector -Lyle SacrisCinematographer -Tony LamProduction Designer -Richard SomesExecutive Producer -Ana Fe Manuel/ Jing LopezLine Producer -Cheska RamosProduction Manager -Liza ApuyanLocation Manager -Robert CuevasProduction Assistant -Dexter ParagasTalent Caster -Charmaine Betudio/ Nestea Naesa Jr.Post ProductionCG Animation -The MillExecutive Producer -Thomas GibsonProducer -Jarrad VladichCg/Vfx Artists -Tom Raynor/ Margaux Huneau/ Greg SpencerColor Grading And Online Facilities -The MillPost Format -HDOffline Editor -Aidrian TecsonOffline Suite -Underground Logic/ HIT Productions Editing SuiteSoundtrack /Music ProductionAudio Post House -HIT ProductionsSound Engineer -Dave NavarroOriginal Music Composer -Malek Lopez