Marketing

Toggle

Article

WATCH A slow, slow year for CNY ads

Is it us or is it particularly quiet this Chinese New Year? We’re not going to make any assumptions, but perhaps the time span between the Western New Year and the Lunar New Year is too short.

The TV ads that did show up on our radar also pale in effort against last year and years prior.

Check out some brands’ 2014 CNY ads.  Subtitles available.

Coca Cola
Never failing to impress, Coke paired its classic can popping, bottle opening sound effect to family gathering. Check out the food spread.

Eu Yan Sang
Tear jerker ads continue to live on. Eu Yan Sang shows its customers how the pursuit of dreams can strengthen the bonds between family members.

Tesco Malaysia
Win big at Tesco, apparently. This brand promoted CNY through #ongmali campaign, where its customers can win cash vouchers.

McDonald’s
Themed ‘Getting Together’, McDonald’s pushes its prosperity burger via an out-pour of questions.

BRAND’s
Brand’s ambassadors get tailed and followed by a Chinese character (福) meaning blessing in this year’s promotion.

Yeo’s
Yeo’s calm approach with minimal tie-up to the festivities until the very end strikes a perfect balance between overkill and undersell.

Julie’s Biscuit
The longest ad on the list, Julie’s repeats the ideology of family and making right choices through a series of characters and scenes.

 

Read More News

in China by

Twitter在港开设办公室扩展大中华市场

Twitter在香港推出广告服务,包括本地视频和移动应用程序推广,吸引以全球受众为目标的中国品牌。 Twitter在香港的首要目标并非扩大其本地用户群,而是提升广告营收,Twitter 新兴市场销售总监Peter Greenberg形容目标虽小,但影响力大。 ..

Trending

Leave a Reply

You must be logged in to post a comment.