Dentsu Mobius has appointed Giles Henderson (pictured) as head of distribution.
He is tasked to lead the distribution team at Dentsu Mobius and will be ensuring that clients receive the most cost-effective plans which overachieve on campaign objectives.
He will report to James Hawkins, CEO Dentsu Mobius and president of Dentsu’s digital capabilities for South and Southeast Asia.
Based in Singapore, Henderson will support clients across Southeast Asia.
With over 25 years’ experience in media strategy, planning and buying, Henderson has worked for a number of key brands across Europe and Asia. He joins Dentsu Mobius from VML Qais where he served as regional director of the media and channels team. He first joined the VML Qais team as associate regional director for media & channels, a newly created role, in 2013.
Meanwhile, replacing Henderson as head of the media team is RP Singh – a digital marketer with close to 15 years of digital and new media experience in APAC & the Middle East. He is tasked to grow the paid media practice, both in business and team strength. He will report to Tripti Lochan, CEO – VML South Asia.
Singh has experience of working with advertising networks such as WPP, Starcom MediaVest Group and IPG. He has served organisations such as GroupM, Starcom, Ogilvy, McCann Erickson, Trident Group & Sirez Group and has worked on various brands handling their digital marketing mandates.