Mahindra & Mahindra appoints VML Qais for digital duties

VML Qais, Asian arm of the VML network, has been appointed by Mahindra & Mahindra as its digital agency to lead the revamp of Mahindra’s corporate website mahindra.com.The revamp is one of Mahindra’s key initiatives in their journey to become a globally admired brand.VML Qais and Mahindra have worked together since 2010, with work such as the latter's Rise Blog and ‘Spark the Rise’ created.Karthik, vice president, corporate brand, Mahindra, said: “We aim to make ‘Mahindra’ one of the 50 most admired  global brands by 2021, a brand that empowers people to rise to their dreams and achieve their full potential."“VML Qais has been our partner since the early days of Rise. [The team] has a deep understanding of Mahindra; the brand and the businesses. Since they’ve been working across many projects at the group level, their strategic thinking and our belief that they can best tell our story on digital has been crucial in choosing to work with them on this project,” he added.Tripti Lochan, CEO at VML Qais said that the new website will set a benchmark and showcase Mahindra as a global brand that is driven by technology and innovation.“The Mahindra story is truly phenomenal. It started in 1945 with two men on a mission to bring the iconic Jeep onto Indian roads. Today, Mahindra is a multi-billion multinational group with more than 180,000 employees in over 100 countries. Lots happened in-between and will happen in the future and we are excited for the world to see this story brought to life through the new corporate site, mahindra.com," Lochan added.