Hong Kong TV broadcaster ViuTV announced yesterday that an additional English-language free-to-air television channel will be launched in March next year.
The new channel, named “ViuTVsix 96”, plans to offer 17 hours of English programming a day, including three to four hours of news and public affairs, lifestyle, overseas dramas and documentaries.
While TVB has been the only broadcaster offering free local English-language programme since ATV’s shut down in March, the young PCCW-owned broadcaster, which launched its Chinese channel earlier this year in April, may break the current domination of TVB in the area with its new move.
ViuTV’s general manager Lo Ting Fai said the equipment is all set, but the company may look to expand its manpower to the double digits.
He added that viewership numbers are “getting healthier”, as 41% of their views from September to October were aged 15 to 44, meaning they had successfully attracted a younger audience.