SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Viutv2

ViuTV to launch English channel next year

Hong Kong TV broadcaster ViuTV announced yesterday that an additional English-language free-to-air television channel will be launched in March next year.

The new channel, named “ViuTVsix 96″, plans to offer 17 hours of English programming a day, including three to four hours of news and public affairs, lifestyle, overseas dramas and documentaries.

While TVB has been the only broadcaster offering free local English-language programme since ATV’s shut down in March, the young PCCW-owned broadcaster, which launched its Chinese channel earlier this year in April, may break the current domination of TVB in the area with its new move.

ViuTV’s general manager Lo Ting Fai said the equipment is all set, but the company may look to expand its manpower to the double digits.

He added that viewership numbers are “getting healthier”, as 41% of their views from September to October were aged 15 to 44, meaning they had successfully attracted a younger audience.

Read More News

in Myanmar by

Myanmar: Key challenges ahead

With the country's rapid reforms earlier this year, brands have set foot on Myanmar's shores and begun to ramp up marketing activi..

in Indonesia by

Grey Group names new global CEO

James R. Heekin, who has led the company as chairman and CEO of Grey Group since 2007, will remain executive chairman of Grey Grou..

Trending

Leave a Reply

You must be logged in to post a comment.