Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Viu app nets 1.2m downloads in Hong Kong

share on

PCCW media’s OTT mobile video entertainment platform, Viu, has recorded over 1.2 million downloads in Hong Kong within six months after its launch last October.The platform also said that it has been ranked first on the App Store and Google Play Store charts for free apps on iPhone, iPad and Android phone.Janice Lee, managing director of PCCW media group said it is a milestone for the company, “Kudos to my committed team members who work relentlessly on developing and marketing the product,""It is reflective of the wide support of our app among consumers. Searching and accessing entertainment online through mobile devices is a dominant trend today so I have every confidence that Viu’s success will be replicated in other markets."By offering traditional Chinese subtitles as fast as four hours after Korea telecast for selected latest Korean dramas, the latest Korean drama series, Descendants of the Sun, has surged to popularity in Hong Kong.The OTT platform also claimed that it has topped the list for entertainment app downloads in Singapore, “Following Viu’s expansion to Singapore, Malaysia and India, it will be launched in Indonesia imminently,” said Lee.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window