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Visual retale

Visual Retale launches new 3D posters for moviegoers ahead of Raya

3D media out-of-home specialist Visual Retale has expanded its offering through the launch of its 3D animation posters ahead of this year’s Raya. The company has worked with clients such as Astro Radio, Exxon, Coty, CIMB Principal, Ingress Auto, Old Town White Coffee and HP.

In a conversation with A+M, Sailendra Kanagasundram, CEO, said that the latest concept has a new format that requires minimal animation, providing a quick and swift solution in executing marketing campaigns. Currently, it has 53 projectors installed in the 16 TGV Cinemas nationwide.

The agency’s 10-second animated posters aim to increase brand equity by breaking through communications clutter. The posters will appear at TGV cinemas located in shopping malls around Johor Bahru, Penang, Sunway Velocity and Klang Valley outlets such as KLCC, 1 Utama and Sunway Pyramid.

Prior to the launch of the posters, the OOH specialist had already been bringing its 3D media projection experience exclusively to moviegoers at TGV Cinemas, the company said. It currently provides 20-seconds projectors, which can be found across 16 key TGV outlets.

Visual Retale, operating as Visual EFX, is media technology business with patents to create anamorphic projections in eight markets including Singapore, Malaysia, Australia, China, United Kingdom and United States.

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