Vince Lui joins the Adobe SEA team

Adobe has named Vince Lui as head of strategic partnerships for Southeast Asia. In a press statement to Marketing, Adobe said the move signals it boosting its investment in partnership support for the APAC region.Lui was last regional head of XM Asia Pacific and XM has been named Adobe’s partner of the year two years consecutively in 2013 and 2014. He will report to Damon Scarr, Adobe's director of partner sales APAC. He will  oversee Adobe’s strategic partner relationships across the region.After beginning his career at Citibank and Ion Global, Lui has worked with more than 15 major brands developing Adobe Marketing Cloud implementations. He has specialised in partnership management, business solutions consulting, digital marketing technology and user experience design.Scarr said Lui’s expertise helping businesses adopt Adobe’s solutions would be a valuable asset.“Over many years Lui has demonstrated a unique understanding of how to help businesses embrace digital marketing and implement the solutions allowing them to make, manage, measure and monetize their digital content,” said Scarr.“Having worked over many years with Adobe it will be great to be part of the team that is having such an impact on the way businesses are evolving the way they approach marketing,” said Lui.