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Victoria’s Secret launches first Hong Kong flagship store

Victoria’s Secret is set to expand its global presence with the opening of its first flagship store in Hong Kong on 17 July. The brand has launched the art project and photo-taking competition on social media to celebrate the opening.  

The store, located at Capitol Centre, Causeway Bay, will feature a full assortment of Victoria’s Secret’s lingerie collections, including Body by Victoria™, Very Sexy™, Dream Angels™, Bombshell™, Cotton lingerie, as well as Victoria Sport.

Besides its best-selling lingerie, the brand’s signature scents, body care collections and Victoria’s Secret PINK, a collection of bras, panties, loungewear and beauty in a relaxing and casual style, will also be available.

To celebrate the opening of the flagship store, Victoria’s Secret collaborated with two local Hong Kong artists, Elaine Chiu and Elsa Jeandedieu, to create two murals of angel wings at Central and Sheung Wan.

Location 1: Aberdeen Street x Elaine Chiu Address: Aberdeen Street, access from 74 Hollywood Road, Central Inspiration: Hong Kong cityscape and Victoria’s Secret’s brand spirit to bring every girl’s inner angel out.

Location 1: Aberdeen Street x Elaine Chiu
Address: Aberdeen Street, access from 74 Hollywood Road, Central
Inspiration: Hong Kong cityscape and Victoria’s Secret’s brand spirit to bring every girl’s inner angel out.

Location 2: Sai Street x Elsa Jeandedieu Address: Sai Street, access from 182 Hollywood Road, Sheung Wan Inspiration: the new Victoria’s Secret Dream Angels collection.

Location 2: Sai Street x Elsa Jeandedieu
Address: Sai Street, access from 182 Hollywood Road, Sheung Wan
Inspiration: the new Victoria’s Secret Dream Angels collection.

Angel’s wings are Victoria Secret’s signature runway props. The wings on the murals are inspired by the new Victoria’s Secret Dream Angels collection to be launched in the store, and also the brand spirit to bring every girl’s inner angel out.

Alongside the art project, the brand also launches a “#VSAngelWingsHK” competition on Instagram. Participants will have to take a picture of themselves in front of the angel wings murals, and upload to their Facebook/ Instagram page, tagging @victoriassecrethk. The winner will meet the Victoria’s Secret Angels in person.

Victoria's Secret ad on Tram

Victoria’s Secret ad on Tram

Victoria's Secret ad on Tram

Victoria’s Secret ad on Tram

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