Veteran journo makes the switch to PR

Burson-Marsteller has appointed Mariko Sanchanta (pictured) as Asia Pacific regional managing director of media.Based in Hong Kong, Sanchanta will lead the firm's regional media team and to advise clients on international media strategy, reporting to regional chair Patrick Ford.Sanchanta has a strong resume in journalism, having worked at FT.com in New York and The Financial Times for a decade in New York, London and Tokyo.She joins from The Wall Street Journal Asia where she was senior editor."After over a decade in financial journalism, I welcome the opportunity to bring my experience to a new sector and work with companies across Asia on all aspects of media strategy," Sanchanta said.