App-based mobile wallet Boost has partnered with Universiti Teknologi Malaysia (UTM) to create Malaysia’s first “Cashless Campus” for 25,000 students and faculty members across UTM Kuala Lumpur and Skudai campuses.
Developed by Axiata Digital, Boost allows for cashless payments at food trucks, food courts and pasar malams (night markets). It follows a human-centred approach that takes into account the user experience when using the mobile application. It currently works with M&C Saatchi Malaysia for creative duties.
According to professor Azlan Abd Rahman, deputy vice-chancellor (development) of UTM, the university aims to transform all its services to be easily accessed through digital means. The partnership marks the beginning of its initiative of moving towards becoming a fully digital campus. A+M has reached out to Boost for comment.
“We are honoured to be partnering with Boost to provide our students with a more enjoyable and seamless digital lifestyle allowing for easy purchases, money transfers, mobile top-ups and digital gifts. Beyond this, Boost’s unique reward-based experience offers students a greater value in going cashless on campus,” Rahman added.
“Our partnership with UTM signifies more than just a venture, it also represents a new and exciting way for Malaysians to move forward in the digital world. We believe this is only the beginning of an exciting journey as we look to form more strategic partnerships in the future to educate and instill trust in consumers on the reliability, safety and security of e-wallet applications,” Christopher Tiffin, CEO of Boost, said.