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Susanne Arfelt

Unilever Singapore promotes marketing lead to country director

Susanne Arfelt Rajamand, head of marketing of Unilever Singapore has now been appointed as country director. She will take on the role from June 2015 onwards.

In her new role, Rajamand will be responsible for marketing and sales, and managing the Unilever business for Singapore, including setting and delivering strategic direction of categories, media and channels. She will also lead and manage all Unilever brands for Singapore.

She will now report to Rakesh Mohan, regional chairman for Unilever’s MCLSG cluster. Unilever Singapore has not yet named a new head of marketing.

Rajamand was head of marketing for three years. In the position, she was responsible for the local business and ideation and implementation of new organisational structure to significantly improve retention rate and delivery. She also looked over the Singapore media strategies and executed innovative activation and in store solutions.

From 2008 to 2012 she was also regional marketing manager, where she developed a strategic growth plan for the region to deliver five new market development projects. In the role she also launched 12 innovations and 30 regional marketing campaigns.

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