Unilever revamps digital presence for Clear brand

Unilever’s Clear Hair Care brand has partnered with SapientNitro, its global digital agency to begin delivering a new interactive presence. The new Clear website is built on Unilever’s global digital market platform and uses a central content management system to introduce a number of new features such as e-commerce, mobile-specific templates and social network opportunities for different markets.All content plays to one universal template for cohesive branding, meaning targeted local improvements can be executed quickly on a global scale as well as providing a consistency in tone, messaging and user experience across platforms.For the launch of the global website, SapientNitro is working with Clear’s global creative agency, Arcade, for the creative elements and visuals. SapientNitro will also program manage multiple market requirements with over 40 local agencies.The platform is now live in, China, Italy, Brazil, Japan along with a global hub which houses them. The website rollouts will continue over the next 10 months and include launches in 70 more countries, many of which are in Asia Pacific.Tyler Muñoz, SapientNitro’s client services director, said that this is the largest activation within Unilever’s global digital marketing platform and is aimed  at improving consumers' digital experience at a local market level.