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Unilever expands PR brief with GolinHarris

GolinHarris China has retained PR duties for Unilever’s Dove Hair account and added two additional brands following a pitch.

The two brands include Clear and Lux and the agency said work has already began on Clear.

The dual account wins see the agency responsible for shaping the brands integrated communications and media relations efforts.

This included sponsorship of music concert “Shanghai Sonic” last Saturday, which was sponsored by Clear.

Maxwell Xu, brand building director hair care at Unilever China, said GolinHarris played an integral role in the success of its 2012 Dove Masterbrand campaign, which attracted 15 million participants nationwide.

“Based on their quality of service and true insight of our brand, we’ve decided to continue our partnership, while expanding their strategic scope to our Clear and Lux-brands,” he said in a statement.

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