Twitter launched #TwitterCityPH in the Philippines, the first in Asia Pacific, at the Mind Museum in Taguig, Metro Manila. It is an experiential space showcasing Twitter as the live connection to culture and how Filipinos’ passions have been discovered, shared, and enjoyed more with tweets.
Twitter is bullish on the Philippines, one of its fastest growing markets in 2015. “The Philippines, one of the largest social media markets in the world, has been an amazing success story for Twitter in 2015,” said Richard Alfonsi, Twitter’s Vice President of Global Online Sales.
According to the company, 69 per cent of Filipino users engage with Twitter every day, versus the global average of about 33 per cent.
Some of the most tweeted events in 2015 include the Pope’s Philippine visit in January (3.3 million local tweets), the Manny Pacquiao vs. Floyd Mayweather fight in May (over 2.7 billion global tweets), the TV sensation AlDub charity concert in October (more than 41 million global tweets), the APEC Summit in November (around 700,000 global tweets), and the crowning of Miss Philippines Pia Alonzo Wurtzbach at the Miss Universe Pageant in December (over 6.7 million global tweets).
“We appreciate all of the love from Filipinos and we’re launching our first Asian #TwitterCity in the Philippines to show our commitment to our users,” Alfonsi said.
#TwitterCityPH is a temporary installation in The Mind Museum, featuring different buildings and interactive booths, such as a photobooth, a flight training classroom an #AlDub TV Booth, and a basketball court, among others.
“2016 will be an exciting year for Twitter in the Philippines and there’s never been a better time for Filipinos to be on Twitter today,” said Rishi Jaitly, Twitter’s Vice President of Media Asia Pacific and Middle East.