Twitter asks users to topple King Joffrey

In anticipation of the launch of the fourth season of the cult TV series Game of Thrones, DDB New Zealand and SoHo, SKY New Zealand’s entertainment channel, have jointly launched a social media campaign challenging fans to use their collective voices to topple the most hated fictional characters in the series - King Joffrey - using the hashtag #bringdowntheking on Twitter.DDB has coordinated the production of a giant seven meter statue of King Joffrey, with the help of production company Finch, which has been erected in Aotea Square, one of Auckland’s largest public squares.The statue has a rope positioned around the King’s neck, attached to a winch, and fans are encouraged to pull the statue down by using the hashtag on Twitter. With every tweet, the statue will be one cog closer to toppling.Travis Dunbar, SKY’s director of programming said: “Game of Thrones is a worldwide phenomenon and King Joffrey is quite possibly the most hated fictional television character of all time. It’s exciting to give fans an opportunity they are dying for; to assist in the demise of the King of the Iron Throne.”Shane Bradnick, executive creative director at DDB, added: “it’s great to be working with clients that want to create ideas that bring the fictional, digital and real world’s together. Let’s bring the bastard down!”Fans will be able to stay abreast of the campaign progress and Twitter feed via bringdowntheking.com and watch as the boy-king statue eventually falls via the webcam live stream.Credits:Agency:  DDB Group New ZealandClient:  SKY TelevisionSKY Television:Marketing director:  Mike WatsonProduct marketing manager:  Amber CookeDDB Group New Zealand:Executive creative director:  Shane BradnickCreative director:  Chris SchofieldDigital creative director: Haydn KerrArt director:  Adam ThompsonCopywriter:  Rory McKechnieSenior account director:  James BlairAccount manager: Georgia NewtonAgency producer:  Tania JeramExecutive producer:  Judy ThompsonDigital business director: Paul PritchardDigital executive producer: Liz KnoxLead digital designer: Sam SchreySenior technologist: Cameron Crosby