Gardens by the Bay is working with Mediacorp OOH Media for an island-wide outdoor thematic campaign to raise awareness for its upcoming tulip floral display. This campaign will run until 18 May at selected bus shelter panels and screens.
This yearâ€™s display, â€śTulipmania â€“ Rediscoveredâ€ť involves tulips set amidst a Persian-style backdrop.Â 3D tulip patches also cover the bottom of the panels, bringing a taste of the Turkish floral aesthetic to the public.
The panels will be showcased at five locations, and moved midway to cover a total of ten locations during the month-long campaign. Most of these panels are located in the heart of the city, near tourist centric areas like Fullerton Hotel, Midpoint Orchard and Lucky Plaza, as well as a few heartland hubs, like Toa Payoh Central, United Square and Tampines, capturing the attention of both tourists and locals alike who live, work or play in these prime and high-traffic locations.
Gardens by the Bay is also on Mediacorp OOH Mediaâ€™s Opti-Prime, Digi6 and 6-sheet suburb network to garner maximum island-wide exposure within the first month of the display. In addition, a trivia contest is being held on Mediacorp OOH Mediaâ€™s Omnified bus shelter screens, during the floral displayâ€™s opening week, for the public to interact with the screens via dynamic NFC and win a pair of tickets to the conservatories.
Henry Goh, head of OOH Media said, â€śThe utilisation of our various island-wide platforms, along with the use of 3D engagement and interactive Omnified panels, extends the brand engagement and creates opportunities for the public to participate in the campaign hence amplifying the awareness even further.â€ť