TripAdvisor names new head of client development

TripAdvisor has appointed Irene Sung to a newly created role of head of client development for TripAdvisor Asia Pacific.Based in TripAdvisor’s regional Asia Pacific headquarters in Singapore, Sung is responsible for formulating business strategies in key verticals for TripAdvisor Display Advertising. She is also responsible for managing key client relations to help them improve their understanding and utilisation of TripAdvisor offerings.Cindy Tan, vice president of display advertising, Asia Pacific at TripAdvisor said: “TripAdvisor’s Display Advertising Business has experienced significant growth in the past year and Sung's experience will be invaluable as she works closely with our key clients to further our growth.”Prior to TripAdvisor, Sung was head of branding at Google and was instrumental in propelling Google’s presence in Asia Pacific and accelerating Google’s online sales revenue over the years.Meanwhile, Aaron Leong, formerly a sales manager for TripAdvisor in Southeast Asia, will now report to Sung e in a newly created role as client development manager for Asia Pacific where he will be tasked with developing key client relationships.