Google Malaysia has released the top 10 YouTube ads in Malaysia for the first half of 2017. The list represents the ads that consumers chose to watch on YouTube through a combination of popularity and promotion.
Here are the leaders:
1. Tenaga Nasional – Iklan Raya TNB 2017 – Dugaan Raya Aida – #DugaanRaya
2. KFC – KFC Kaki Unite: Finger Licker
3. Samsung Malaysia – Samsung Pay: Secure Transaction
4. MyEG – 莫忘初衷 – A Chinese New Year 2017 short film by MyEG
5. McDonald’s – Episod 1 – Kenali pembekal McDonald’s Malaysia
6. Hyundai Malaysia – Love-Struck : Episode 2
7. Wildan – Wildan ADEK – Oh, Seronoknya Wildan ADEK by Omar & Hana
8. Oppo – OPPO R9s – Full version TVC
9. Honda – 2017 Honda BR-V – Versatile For All (TVC)
10. Qdees – Chinese New Year 2017
Some trends noticed from the half-year leaderboard include seizing the seasonal moment, long form ads and the cinematic treatment of ads to look more like TV dramas and feature films.
While this year’s list was not dominated by seasonal ads as in previous years, a third of the entries are related to two of Malaysia’s important festive celebrations – Hari Raya and Chinese New Year.
Long-form ads still dominate the list, with nine out of 10 of the videos exceeding the traditional 30-seconds TV ad duration. According to Google, the format allows brands to tell compelling stories behind its products, such as McDonald’s video highlighting the steps their suppliers go through to ensure each meal served is of high quality.
The ads’ cinematic quality also continues to strikes a chord with viewers, playing off more like TV dramas and feature films. Brands are focusing on telling stories that resonate first and selling second.
So, which are your favourite YouTube ads?