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Tokio Marine talks about the anxieties surrounding parenthood

Tokio Marine Life Insurance Singapore (TMLS) has launched a campaign to celebrate the parental instinct to protect children, which commences at the start of parenthood.

Titled “#MyLoveForYou”, the campaign was inspired by the heart-warming moment of holding a newborn and will run until the end of June 2017 on social media, OOH and TV. Conceptualised by Havas Singapore and produced by The Momentum, the campaign follows the journey of two couples in the final months of pregnancy. In the video, the couples discuss their preparations, anxieties, excitement and dreams for their children as they get ready for the arrival of their newborns.

According to TMLS, #MyLoveForYou symbolises a new milestone in the company’s ongoing bid to provide customers with a comprehensive range of solutions that can protect the entire family.

James Tan, CEO of TMLS, said:”For many couples, parenthood marks the beginning of a seismic shift in their lives together, with all its joys and challenges. As they embark on the journey of building their families, we want to encourage Singaporeans to treasure and reminisce about the precious moments of parenthood – beginning from the very first time they are holding their newborn child in their arms.”

Meanwhile, earlier this year Tokio Marine Asia also appointed FALCON Agency as its agency for social strategy, digital content creation, campaign support and community management. The appointment is for a period of one year and covers the Southeast Asia markets.

Campaign credits:
Group Executive Creative Director: Andrew Hook
Creative Director: Kelvin Lim
Copywriter: Y2 Villanueva
Senior Copywriter: Shehan Karunatilaka
Art Director: Hazyrah Mokhlas
Executive Producer: Danli Lok
Regional Group Account Director | Director of Operations SEA: Antoine de La Seigliere
Account Manager: Glenn Chan
Strategic Planner: Gerald Khoong
Junior Strategic Planner: Felicia Ong
Production House: The Momentum

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