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Tokio Marine hands media duties to Briq

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Tokio Marine Life Insurance Singapore has appointed Briq as its media agency of record.  Initially Briq's remit covered only creative input but did not handle media planning and buying.The agency has been working with Tokio Marine Life Insurance on its marketing collaterals since 2012.Clara Tan, head of marketing, Tokio Marine Life Insurance Singapore said going forward, the agency and client hopes to work to bring Tokio Marine Life Insurance's profile and presence to the next level."With the extended communications responsibilities, we will continue to build a stronger brand presence with and for Tokio Marine Life Insurance in Singapore," Jim Goh, CEO of Briq added.Last year, the insurance brand invested in several million-dollar campaigns for the local market to raise brand awareness.

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