SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Times Publishing and SPH Magazines’ new push for digital content consumption

Times Publishing and SPH magazines have created new redemption cards that allow users to redeem digital magazines, compatible for both iOS and Android devices. This can be for either a single issue or a three-month subscription. A total of 15 titles under SPH Magazines, including popular titles such as Her World and Men’s Health, will be available under this initiative.

The move follows the partnership deal the two inked in March to digitise and distribute electronically its titles and expand the publisher’s reach beyond traditional print media. Through the partnership, both companies look to offer a higher and deeper inventory of media titles to advertisers and subscribers in Singapore and the region.

“SPH Magazines is constantly exploring ways to embrace the new digital environment and leverage on technologies to further engage our readers. With the change in consumption behavior, we have decided to bring our digital offerings into Times bookstores so that our readers have more options to enjoy our titles,“ Loh Yew Seng, CEO, SPH Magazines, said in a statement.

“Times Publishing is excited to work with SPH Magazines’ strong portfolio of magazine titles, not only in Singapore but also the region. This initiative is one of many new service offerings to be rolled-out as we explore new opportunities to deliver content to our customers,” Siew Peng Yim, CEO, Times Publishing added. This initiative follows the announcement of the partnership of Times Publishing and SPH Magazines to digitise and distribute Times Publishing titles electronically.

Most recently, SPH unveiled its  third quarter net profit, which rose 64.3% to SG$47.4 million compared with the same period a year ago. This was due to lower impairment charges, the group said. Nonetheless, media business revenue continued to decline SG$14.6 million or 8% to SG$167.9 million for 3Q 2018. Ng Yat Chung, chief executive officer of SPH, said the group will “continue to sharpen [its] media capabilities in the face of digital disruption.” SPH has also made several key management appointments to boost its “First to Digital” initiatives.

Read More News

Trending