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Energy BBDO - Time Out 1

Time Out Shanghai’s Stolen Phone Tour [GALLERY]

You see an abandoned phone on the sidewalk. Sympathetic to the owner, you pick it up and helps whomever tries to get in touch; but once you do, a text message comes in: “Get in the London cab that just pulled up.”

Time Out Shanghai and BBDO’s “Stolen Phone Tour” then kidnaps the phone snatchers and takes them around the city’s best-kept-secret spots all the hopes to “demonstrate what the magazine is really about”, said editor Jake Newby.

First stop is a hole-in-the-wall diner breakfast joint.

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Then comes a vintage film collector who shows movie screenings at the back of a local store.

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Coming up next is a restaurant where each course is served with customised wall projects, scents and soundtracks.

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After is a jazz bar that first brought the music genre to China.

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Fifth stop is a street food market favoured by the locals.

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Ending off the night is an exclusive club by The Bund.

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