Tiger Beer appoints Lowe OPEN Thailand

Thai Asia Pacific Brewery Co Ltd (TAPB) has appointed Lowe Thailand's interactive agency, OPEN, as its digital agency.The agency was picked after an agency pitch earlier this year.OPEN will be tasked to develop the full-spectrum digital work including managing digital platforms and creating digital campaigns to support Tiger Beer’s retail sales."Tiger Beer is an emerging Asia beer brand, and we’re excited to be invited to be a part of the Tiger team to help grow the brand in the local market this year,”said Rob Hall, general manager for OPEN Thailand.“Today’s alcohol market in Thailand is highly competitive, especially in the digital and social media space. We look forward to delivering digital campaigns and content that captures the hearts and taste buds of our customers here in Thailand.”Dan Zonmani, chief executive officer of Lowe Thailand says, “It’s a testament to OPEN’s abilities that TAPB has once again found us to offer the best digital services for one of their key brands in Asia. We’re honoured to be strengthening our relationship with this industry leader.”OPEN Thailand is also the digital advertising agency for Heineken Thailand. It now adds Tiger beer, one of Asia’s most successful premium beers, to its roster.(Image from Wikimedia Commons)