The Hoffman Agency announced that it has been appointed by FindDoc, Hong Kong’s comprehensive medical professional platform, as its agency of record, following a competitive multi-agency pitch.
The agency will roll out its PR strategy and stakeholder engagement campaigns with “a signature Hoffman style of storytelling”, centered on establishing the company as a leader within the healthcare space.
Found in 2011, FindDoc took aim at addressing the need for people in Hong Kong to make well-informed choices with the platform’s vast information on healthcare providers, and offer consumers the convenience of booking their services on web and mobile.
“Fueled by the team’s ability in understanding our company and the m-Health industry, The Hoffman Agency’s stellar track record speaks for itself as the perfect fit with their breadth of local insights and extensive experience in creative storytelling that was pivotal in our decision to appoint them,” said Ivan Ng, FindDoc’s founder and CEO.
“Aligned with our regional expansion, we are excited to see how their standout creativity brings new life to our brand and accelerates its trajectory of growth.”
“In an age where technology is increasingly playing a more crucial role in the healthcare sector, we are thrilled to partner with FindDoc to drive traction for their compelling value proposition and catapulting them to the next level of market leadership,” said Jenny Chan, vice president of global business development at The Hoffman Agency.
“With the addition of FindDoc a testament to our strong startup client portfolio, we look forward to writing their next chapter with our strategic thinking in elevating their visibility and reputation in Hong Kong and beyond.”