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Tefal_May2014

Tefal’s parent company Group SEB chooses social agency

Groupe SEB Singapore, parent company of cookware and home appliances brand Tefal, has appointed Vocanic as its social media agency in Singapore. The appointment is for a year and the agency was appointed following a pitch.

Vocanic will be tasked to develop the digital platform for its leading consumer brand, Tefal.  Leveraging on its media duties with Maxus which is part of Group M, Groupe SEB Singapore has extended its media remit to now also include social and digital media planning and buying duties. With this, the brand hopes to achieve a more seamless integrated one-stop shop alignment of full media duties from offline to online.

Vocanic will be chartered with launching Tefal’s Singapore Facebook page as well as its content management, social media listening and social marketing campaigns. Groupe SEB Singapore hopes to leverage on Singapore consumers love for social to educate and share tips on making home cooking and home care activities a breeze despite our time-strapped culture.

“By appointing Vocanic, our social media partner together with Maxus under the Group M family, we hope to better showcase our innovative products and share its relevance to the discerning Singaporean consumers” Kelvin Mow, managing director of Groupe SEB Singapore & Malaysia said.

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