TBWA’s general manager Shaun Tay has exited for FCB KL as its new managing director. He will begin in his role on 1 July.
T. Renganathan, group CEO of FCB Kuala Lumpur said: “Shaun is a seasoned and respected ‘creative suit’ with experience in both Malaysia and Singapore for marque brands such as Audi, Unilever, Visa, General Electric.”
Tay has more than 15 years of advertising experience and joins FCB from TBWA\, where he progressed through various client-service roles before assuming his current position as general manager in 2013.
During his time there, Tay helped secure key accounts like Guinness, General Electric ASEAN and Nippon Paint.
“After nine years, it was going to take something special for me to consider a move from TBWA\. And FCB is that. The Malaysian office has strong fundamentals that have evolved with time and is crewed by principled people who genuinely care for it,” said Tay.