TBWA\Hong Kong launches film production arm BOLT

TBWA\Hong Kong has announced the launch of BOLT, a purpose-built filmmaking collective and intelligence unit, to produce creative, effective and engaging film content.The team consists of content strategists, digital and social platform experts, in-house filmmakers from New York, Australia and Hong Kong. All of them will create higher-quality and culturally relevant branded content.In-house filmmakers with a range of specialisms – from narrative to documentary to product films – will bring production expertise and vision to the ideation process, while benefiting from TBWA’s cultural intelligence, omni-channel planning, and access to global partners such as Flare Studio – a proprietary online commissioning platform which enables more than 11,000 professional filmmakers from around the world to pitch for brand briefs.TBWA\Hong Kong and TBWA\Singapore are the first offices in Asia to launch BOLT. Clients in the city will have the luxury of more diversified creative executions, with opportunities toextend and adapt core brand campaigns.“Today, we have an unprecedented demand for films. Consumer brands are behaving a lot likemedia brands and it’s a trend that’ll only continue to grow in the future. Filmmakers in HongKong are great in their own specialisation – big production houses for high-touch commercials,media brands that live and breathe social, and independent makers known for their speed. Wefeel there’s a need to bring all these great qualities together, and we believe we can do thatwith BOLT,” said Jan Cho, managing director of TBWA\Hong Kong.Recently, we reported that TBWA\Asia has appointed Sung Lin Gun as regional head of post-production at BOLT. For more details, please check the news here.