TBWA\Asia has appointed Steve Walls (pictured) in the role of “disruption master” in a bid to bolster its regional strategic capabilities. Following the appointment, Walls will be based out of the agency’s Singapore office, and will join Robin Nayak, currently chief strategy officer for Singapore and Southeast Asia. This is to support strategic planning across the agency collective in Asia.
Prior to joining TBWA, Walls was chief strategy officer at Publicis Communications Singapore, a role he took on in 2016. During his time at Publicis, he oversaw strategic planning function across Publicis Communications agencies in Singapore such as Leo Burnett, Saatchi and Publicis. Marketing understands there will be no replacement for his role.
“He has been great working with us at Publicis Communications. Personally, I’d like to thank Walls for everything he has contributed in the last few years. I speak for everyone when I say we will miss him and only wish him the very best in his new role as the chief disruption officer,” Lou Dela Pena, CEO of Publicis Communications Singapore said.
Over the course of a 25-year career in advertising and innovation, he has also worked in the UK, Singapore, Australia, US and Canada, at agencies including BBH, JWT, BBDO, and Ogilvy. Clients Walls has worked with include Johnnie Walker, Smirnoff, Ford, JetBlue, Blackberry, Unilever, FWD and Agoda, to name a few. According to the statement, he has also run major innovation projects for Citibank, Diner’s Club, Nestle and Audi.
“Our ambition as a collective is to create truly disruptive strategies for our clients that lead to exponential business results. Walls is one of the industry’s most disruptive big thinkers and there’s no better home for his superb talent and fabulous energy,” Ian Pearman, president of TBWA\Asia, said.
“When the TBWA guys asked me to come over and help turn every brief into a gift for the creative teams there could only ever be one answer – yes. It’s a dream job, made even better with a ridiculous title,” Walls said.