TBWA bumps up Yee Hui Tsin to COO role

TBWA\Group Kuala Lumpur has promoted Yee Hui Tsin (pictured) to chief operating officer. She will now be responsible for the overall management and growth of the company. She will continue to report to chief executive officer, Aaron Cowie.Yee has been with the company for the past seven years. Previously, she was the general manager of TBWA\Digital Arts Network  and Creative Juice\Kuala Lumpur. Yee has been integral to the transformation and digital integration of the TBWA Group.“She has made significant contributions in the last 18 months, generating new business, enhancing client relations, building culture and leading transformation programs. She is sincerely committed and passionate about the business, which we value greatly,” said Cowie.Earlier this year, TBWA\Group Singapore had promoted of Rukshan Perera to director of business transformation and operations.