TAFEP shows true abilities are ageless in latest campaign

TAFEP (Tripartite Alliance for Fair Employment Practice) has launched a new campaign with the help of Y&R.This is to highlight the importance of older workers in the workforce and the benefit of experience and knowledge that they bring with them. However, this benefit has often been discounted and dismissed due to perceptions and biases towards older workers in the work place.https://youtu.be/9GvhUsnmTO0Kea Sui Hong, business director of Y&R said: “In a tight labour market where there is scarcity of talent, we hope our efforts will be twofold; help employers re-evaluate their existing talent pool based on ability and not age and also provide new opportunities to seniors in the workplace. We are heartened by the postive response to our commercial so far.” Y&R is the agency on record for TAFEP since 2008 and have been reappointed Agency of Record in 2015. Y&R Singapore is responsible for the development and management of TAFEP communications over multiple touchpoints.