StarHub's Oliver Chong named president of Singapore Advertiser’s Association

The Singapore Advertiser’s Association (SAA) has appointed elected Oliver Chong, VP of brand and marketing communications, StarHub, as its new president. He succeeds Benjamin Teh, general manager, Pilot Pen Singapore, who had served as president for eight years.Chong, who has been with StarHub for over 17 years, was instrumental to the growth of the StarHub brand as VP of brand and marketing communications, according to the press statement. SAA will embark on a number of "exciting initiatives" to help marketing professionals better comprehend today's challenges and to develop professionally. It will also partner with leaders in the marketing and advertising industry to curate programmes that address the latest marketing challenges.“I am honoured to be elected as president of the Singapore Advertisers Association. As the marketing landscape continues to evolve rapidly, my hope is that SAA will carry on to serve as a lighthouse, guiding advertisers to navigate in today’s digital world," Chong said. He added that SAA would like to encourage more advertisers to join and benefit from the power of collective learning."Together, we will push the boundaries as we seek to be effective marketing professionals," he added.Teh added that currently, unprecedented changes are taking place in the advertising sector, not just in Singapore but around the world, and the media landscape is more complex than ever before."SAA will continue to support our members in facing these challenges. We will need to band together to help one another as we sail in uncharted waters," he added.