Starcom Singapore bags RedMart

Online supermarket and delivery platform RedMart has picked Starcom Singapore to lead its media business. Starcom’s scope of work includes driving brand awareness and the campaign in 2016.

“We won the business based on going beyond the boundaries of media. We showed deep understanding of RedMart’s campaign segment beyond media and understanding their e-commerce behaviour, values and purchase motivations which struck a chord with the marketing team and creatives,” Patricia Goh, managing director Starcom Singapore said.

RedMart launched in Singapore in August 2011. Last year, RedMart appointed Bell Pottinger as its PR agency. It also launched Marketplace – a platform for independent sellers to list and sell their products to RedMart’s growing base of customers using the company’s delivery network.

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