A number of agencies have been shortlisted for the recent Standard Chartered Bank media pitch held out of Singapore.
Marketing understands that Havas Media, Carat, UM and MEC have made the cut. R3 is currently handling the pitch. OMD is the incumbent on the account.
The call for a pitch is in response to a recent initiative to streamline processes and maintain efficiency in the organisation. The agency appointed will be taking care of media buying and planning duties. According to sources, the duties extend globally.
Last year, the global bank appointed Judy Hsu as its new CEO for Singapore. It also announced the closure of its equities business which led to 200 job cuts across APAC offices early in 2015.
Recently news have reported that the bank is looking to pour in approximately RM 123.3 million (US$30million) in Malaysia. According to a report on The Star, the money will be used to run a global technology and operation hub under wholly-owned subsidiary, Scope International.