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Standard Chartered lights up Victoria Harbour

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Standard Chartered Hong Kong has unveiled its new landmark Wealth Management Centre at the Forum in Exchange Square in Central, with a mega LED animated building wrap on CITIC Tower to light up the Victoria Harbour Skyline last night.Created by the Bank’s creative partner TBWA\Hong Kong, together with media agency PHD, the one month campaign will also include a heavy print element.https://vimeo.com/93132092“This exciting and dynamic media façade is a visual showcase for Standard Chartered’s equally dynamic new branch,” says Joanne Lao, managing director at TBWA\Hong Kong.“Strategic location along the coastline together with the amusing animation on the largest video wall in HK will definitely capture the eyeballs of both locals and tourists, creating a talking point in town!” said Cedric Lam, general manager at PHD Hong Kong.Credits:Media: PHDGeneral manager: Cedric LamBusiness director: Kat ChanAssociate buying director: Stephenie LeeSenior Media Planner: Celine ChowCreative: TBWA\Hong KongExecutive creative director: Esther WongCopywriter: Richard DunnArt director: So so, Alan WongDirector of client service: Florence KongAssociate account director: Alex HuiAccount manager: Longka Wong

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