International banking group, Standard Chartered has launched a publishing platform called BeyondBorders. BeyondBorders aims to put the group at the front of the financial services publishing pack.
BeyondBorders is also accessible via smartphones and tablets to reach out to Standard Chartered’s multiple stakeholders such as clients, policymakers, staff, investors and the media, among others. With a multi-channel approach to content created by the group, the written blogs, videos, infographics and reports published on BeyondBorders can be accessed across social media, traditional news media and marketing channels.
The new blog focuses on key economic trends shaping emerging markets in Asia, Africa and the Middle East. BeyondBorders features the latest insights from industry experts, and shies away from sales pitches for Standard Chartered’s products and services. The blog is edited by former journalist Heidi Amsinck, and it comprises of written blogs, videos, infographics and reports.
Heidi Amsinck, head of content and publishing at Standard Chartered, said:“We’re not the first corporate to launch a blog or publishing platform, but we believe we’ve created a look and feel that grabs people’s attention. BeyondBorders is all about generating content which our audience is interested in, and to engage people in conversation.”