Spotify, has appointed Australian digital marketing agency Switched on Media (SoM) to handle its paid social and digital summer 2014-15 campaign. Owned by STW Group, SoM’s primary operations include content creation, providing creative support, and managing media strategy and schedule.
SoM launched phase one of Spotify’s Summer 2014-15 Campaign in early December. It was tasked primarily with using digital and paid social to drive awareness, engagement and usage of three key offerings: Spotify Gift Cards, Spotify Premium subscriptions, and Spotify’s popular Year in Music campaign.
Phase two uses Facebook, Twitter and Instagram as primary channels in the lead up to Australia Day, 26 January, showcasing Spotify’s comprehensive catalogue of curated, ready-to-go music for every moment, with a focus on music as a key feature of the Australian summer and culture.
Serena Leith, marketing director, Spotify Australia & New Zealand said: “Summer is the peak time for music consumption and social sharing, so focusing on digital and social channels to connect people with music during this important listening period was a no-brainer.”
“In selecting the right agency for this project, we needed an agency who could communicate Spotify’s unique selling proposition whilst staying true to the brand’s personality, humour and love of music,” added Leith.