Spotify is reaching out to brands to reach gamers in the zone on PlayStation as it launches the first of many ad solutions to come on the platform. According to the music streaming platform, these new ad formats will enableÂ brands to reachÂ a highly engagedÂ audience on new connected platforms and devices.
Currently, Spotifyâ€™s partnership with PlayStationÂ Music reached more than 5 million app downloads. PlayStation 4 users globally have been soundtrackingÂ their gaming sessions with their favorite music, from aÂ libraryÂ of over 30 million songs.
Brands can reach PlayStation gamers with SpotifyÂ in two ways. The first is by targeting the PlayStationÂ platform where brands can reach target audience with audio ads while theyâ€™re listening to Spotify on a PlayStation 4 or PlayStation 3 system,Â verified by first-party data. The second is by retargeting gamers across devices. This allows brands to reach first-party verified PlayStationÂ gamers as they use Spotify across desktop, mobile, and tablet devices.
Spotify also revealed that itsÂ users onÂ PlayStation have streamed over 1.5 billion tracksÂ to date and are listening an average of 88 minutes per day.Â Their listening activity over-indexes in the late afternoon to late evening on weekdays, and early afternoon to late evening on weekends.