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Spotify hands UM global media account

Spotify has appointed Universal McCann (UM) to manage its global media planning and buying duties, following a competitive review which began in late 2016 and concluded a few weeks ago.

The appointment will cover Singapore and Malaysia, and also APAC markets that Spotify has a presence in, sources close to Marketing confirmed. This includes Australia, Japan, Hong Kong, Indonesia, New Zealand, Philippines, Taiwan.

According to Adweek, Zenith and Vizeum were among the finalists involved in the pitch. The article added that several of Spotify’s media duties revolving around marketing are handled internally. The company also works with its in-house team and agency partners such as Wieden + Kennedy for creative duties.

Marketing has reached out to Spotify for comment.

Last year, Spotify hired Ong Sea Yen, former head of business consulting at digital marketing solutions company CtrlShift, as regional VP of sales for Spotify in Asia. In 2015, Spotify appointed its first ever chief marketing officer, Seth Farbman, who is based in New York.

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