Advertising+Marketing magazine’s Spin & Spiel has roped in Alexei Orlov, chief marketing officer, Greater China and ASEAN of Volkswagen, as one of the esteemed panellists for the Town Hall session.
Orlov shares that consumers in Asia are very savvy, digital smart and exceptionally inquisitive. They also want to be treated as equals to any other consumers from mature markets.
However, that does not mean that everything that works in mature Western markets will work in Asia. Orlov believes that only when marketers can harness the best of the world and make it relevant at a local level, a shift will happen with consumers.
“For such dynamic change to happen, people need to become the change they want to see. Marketers should embrace one fundamental truth: At the base level, the world does not need another brand, but brands need the world,” says Orlov.
A+M’s Spin & Spiel sees an exciting speaker line-up such as James Hurman, author of The Case for Creativity and CEO of Young & Rubicam; Dean Dacko, senior vice president of marketing, Malaysia Airlines; Ho Kay Tat, group CEO and publisher of The Edge and Paul Roebuck, CEO Singapore and Malaysia Saatchi & Saatchi.
The conference will take place at the new Pullman Kuala Lumpur Bangsar on 27-28 November 2013.