Starting this month, advertisers will be able to reach scores of consumers through new digital advertising screens set up in VivoCity, in partnership with SPHMBO.
Since its inception, the digital advertising network has played host to Seiko, Rado and Walt Disney’s Finding Dory, which will be screening in local cinemas later this month.
The advertising network in the mall comprises mainly the Mega Screen, a large video wall in the atrium, and three other sizeable similar video walls on link bridges on the first level. The Mega Screen is made up of 36 units of 55 inch LED displays and is visible to shoppers on the first and second levels of the atrium, including spectators of and visitors to events that are held in the atrium. The video walls on the link bridges can be seen by shoppers in the east and west wings of the mall.
Additional offerings include a long video wall located strategically at the Basement 2 entrance of the mall which connects to the HarbourFront MRT station, where hordes of train commuters enter the mall through this gateway daily. There are also two ceiling mounted digital screens at the taxi stand outside the mall that is often characterised by long queues.
According to VivoCity, which positions itself as a lifestyle and entertainment mall, it receives about 4.4 million visitors monthly made up of PMEBs, families, youth, expatriate residents and tourists. The mall also has direct monorail connection to Sentosa and enjoys the spinoffs from holiday makers returning from the island.
Edward Tang, head of SPHMBO said: “The new, large digital advertising screens in VivoCity are well designed and positioned to enable advertisers to engage their target audience with messages delivered clearly, colourfully and dynamically.”
Joanna Lee, head of retail management, Mapletree Commercial Property Management said: “We are delighted to introduce our new digital media panels in various locations around VivoCity as a step towards presenting more flexible in-mall advertising solutions that can be customised to meet each advertiser’s needs.”
“The Mega Screen at the Central Court has exceptional potential for both advertisers and their agencies to create unique campaigns that are impactful and highly memorable, taking advantage of the footfall the mall receives. We have good confidence in SPHMBO as the appointed media representative with their extensive experience in marketing large format digital screens and wide network of premium advertisers,” Lee added.
In recent months, SPHMBO has also entered into collaborations with South Beach Development in Nicoll Highway and Tanglin Mall to offer new touch points in the CBD and Orchard Road to advertisers.