Singapore Press Holdings (SPH) has revealed its partnership with the Info-communications Media Development Authority (IMDA) to release a new slate of digital videos, as part of IMDA’s Public Service Broadcast (PSB) initiative. This will run from May 2018 to April 2019 across SPH’s multimedia platforms.
In the second season of SPH’s PSB digital content, more than 120 short-form original videos will be released across 16 programme titles in English and Mandarin covering infotainment, info-ed and children’s programmes.
Each episode will span from three to ten minutes, and be made available to audiences across SPH’s digital content network. This includes publications such as The Straits Times Online, AsiaOne, and The New Paper, as well as Facebook pages of Lianhe Zaobao and Shin Min among others.
The release of the second season follows the success of season one, which saw a total of 118 short-form videos, all exceeding its viewership targets, the press statement read. English programmes such as “Living City” and “Heroes Among Us”, as well as Chinese programmes such as “Live Your Dream” and “The Newsmaker” among others, have said to have gone viral on social media with more than a million views each, and very active audience engagement. ‘The Newsmaker’ was also selected by the Programme Advisory Committee for Chinese programmes as one of the top 10 Mandarin programmes broadcast between 1 August 2016 and 31 July 2017.
“SPH is pleased to continue the partnership with IMDA to deliver quality content beyond our traditional media platforms. We are committed to constantly engage the growing segment of digital content consumers,” Ng Yat Chung, CEO of SPH, said.
“IMDA is excited to continue the partnership with SPH to bring more public service content to inform and entertain local audiences. We hope that through this collaboration, more Singaporean audiences will continue to support and appreciate our local content and stories,” Tan Kiat How, chief executive officer, IMDA added.
The first video series to launch in May would be the second season of “Heroes Among Us’, featuring Singaporeans who help the community locally or in the region, or those who have overcome challenges in their life and made good. Through these profiles, viewers can get a glimpse of different communities and witness the adversities people have to overcome.