Southern Lion is tipped to have appointed BPN, media planning and buying agency from the IPG Mediabrands global network, as its media agency. The incumbent on the account Carat did not pitch for the account, A+M understands.
Brands under the Southern Lion corporation include Dobi, Komodo, Shokubutsu, Senang, Systema, Top and many others. It also has a presence in Singapore, China, Indonesia, Hong Kong, Thailand, South Korea, Taiwan and Japan.
Last year, Shokubutsu and the National Cancer Society of Malaysia (NCSM) held a roadshow to demonstrate breast self-check as part of its strategy to help educate consumers. Meanwhile, Systema also launched its Love At First Brush consumer campaign last year in Malaysia. Present were deejays from some of the hottest radio stations in the nation namely Prem and Aishah Sinclair from MixFM, Abby Fana from SinarFM and Haniff Hamzah from ERA, all of whom have shared their Systema Love At First Brush experiences.