SOPA media insider: Creative agency services

Publishers are increasingly creating business models which leverage their inherent expertise in content creation and storytelling by offering these services to brands. Publishers such as Forbes, The Atlantic, The Washington Post, The Financial Times, The Wall Street Journal,  and The New York Times now have their own in-house "creative agencies" which serve their advertising clients. Some publishers, such as The Atlantic, have now made these agencies standalone business which do not necessarily serve their advertising clients but serve a broader audience of businesses that need creative agency services. Is this new business model sustainable for publishers to support their core news/content creation activities?Join "SOPA Media Insider: Creative agency services" to discuss the topic with Nicole Bales, director, APAC, integrated marketing and WSJ custom studios at Wall Street Journal; Huw Gildon, chief strategy officer at Ogilvy & Mather Group HK; Sylvia Lee, senior manager, central marketing at Hang Lung Properties, as well as Marketing's editor Carlos Bruinsma, the moderator for the event.When: 15 Mar 2017 9:00 AM - 10:30 AMLocation: Bloomberg Auditorium, 27/F, Cheung Kong Centre 2 Queen’s Road Central, HKRegistration: Guest Registration – $200.00 (HKD)For enquiry, please call SOPA Secretariat at (852) 3664 2719 or email to mail@sopasia.comRead more: https://sopasia.wildapricot.org/event-2468956